Dear Mummy, it’s not often we head into the big city but we had the pleasure of attending the UK launch for #imagirlybrand.
It’s a brand new Swiss fashion doll that celebrates diversity with realistic proportions and a range of hair colours, hair textures and skin tones.
Over the weekend we got a sneak peek and a chance to style these cool dolls! Even my mummy wanted to get in on the action! With loads of accessories and interchangeable wigs we really had a fun time playing with them.
Follow the hashtag #imagirlyuk to see what we got up to or pop over to our Instagram and watch behind the scenes footage. There was also a surprise VIP visit from Tiana @Toys_andMe eeeek!
Thanks to BritMums for asking us along and we can’t wait to share more from this fantastic brand soon… watch this space!
Love Bella x
Disclosure: We were invited by @imagirlybrand and @britmums to attend this event and share our experience. All thoughts and photos are our own.
dearmummyblog.com 
Oh Bella you look too grown up here! Seriously lovely photos.
Five years going on Fifteen!!! Thanks Fiona x
Bella is looking even cooler than the dolls here!
Yup, a little fashionista in the making x
Great looking doll
#MySundayPhoto
Looking good Bella. Those dolls are perfect timing for this weeks Diversity Week.
Yes! We’ll be celebrating diversity week!
My youngest would have loved this event
Thank you for linking up to #MySundayPhoto
Thanks for hosting Darren!
Fab photos! It looks like a really fun day out x
Love that first photo. Such a little model!
Aww what fun! Love that photo of the two of you – bet you had a great time!
These are the cutest dolls! My girls would love them!
What an interesting concept behind a doll brand – I’ll be interested to find out more 🙂
Wow, amazing idea with this doll ! I need to show that to my daughter !
It’s great that dolls come in all different appearances and there’s not one particular body type #MySundayPhoto
Oh these fashion dolls look like tons of fun! I love #imagirly’s diverse, out of the box branding.
I raised a fashionista and it looks like you are, too! My daughter would have loved that doll!
Ahh my little girls would love these! Love that they embrace and celebrate differences! Thanks for sharing 🙂
A very nice and original post this one. Even if you are young it doesn’t mean you can’t do some things like fashion hahaha – Amalia
we were there too, it was such a fun morning! my daughter was so thrilled with the dolls 🙂 x
How fun to do fashion as a young girl! Love the doll too!
#imagirlybrand dolls are so cute. Love the pastel colours, and of course the message of diversity. It makes a perfect Xmas gift for my niece.
My daughter will definitely love this and I am sure she will be having a lot of fun in dressing her doll like she does.
oh wow you ladies look so stylish !! and thats such a cool doll , sadly my daughter was into boy things and never played with dolls heself
This looks like such a positive doll, I love that it has a range of skin tones too.
Such a cute and fun event. Being a boy mom, I’m not able to play dress up like this, so I’m living through you. 🙂
Aw what a fab event, looks like you had fun. Love the doll too, nice for gifting xx
Oh my, Your daughter is the prettiest I have seen today. My little girl loves dressing up, will show this to her and she will love this for sure.
What a fabulous idea ! I love that doll and because we are a mixed family its lovely to share different ethnic features in the doll too. You all look like u had a great time!
I’m glad you and your mum managed to get involved in creating some fabulous styles. I love the colours of the dolls hair with tha orange shade.
I love that doll, I would be styling her hair if it was me! What a great Christmas gift too
This is all my daughter does with her American Girls dolls. I love to see the little ones fashion sense!
This sounds and looks like a great concept. I think dolls are great ways for children to use their imagination.
I would have loved this as a child and I’m sure my this will be on my neice’s Christmas wish list this year x
These dolls look perfect for any girl who is learning there style, my daughter would absolutely love these. They are also a great size too.
How incredibly cute is this!! This is just the best idea for any wee one who is into fashion!