Dear Mummy, something has just landed in toy shops which is totally ‘off the hook’. Brand new collectable fashion dolls. They are called Off The Hook Fashion Dolls and available at Smyths and The Entertainer. I was so chuffed and excited to receive some to review.

These dolls are like nothing else we’ve ever seen. Each small fashion doll can be completely styled from head to toe! You can mix and match their hairstyles, tops, bottoms and shoes with easy, hook-together fashions. They have hooks on their bodies and their torsos that are interchangeable along with their outfits. I was fascinated by the way they connect.

We reviewed three different boxed versions. Off The Hook Style Studio at £19.99 which came with 1 Doll called Naia, 6 Fashions, 6 Accessories, 1 Shopping Bag, 1 Shoe Box, 1 Hat Box, 1 Clothing Rack, 1 Look book. I love the clothing rack and you can hook up the outfits when not in use. I pretended I was an aspiring fashionista choosing outfits and running catwalk shows.

The Style Studio comes with six fashions and six accessories to create 100+ cool-girl looks and is a great starter pack for kids. On the boutique-like clothing rack there are also some translucent purple shelving to display the dolls accessories. Whilst the arms and legs don’t move, the dolls can free stand on their own with their shoes on of course and it doesn’t detract from the fun and enjoyment because of the ability to swap all the parts around between dolls.

The second box was a Off The Hook Surprise Mix and Match Fashion Assortment single pack from £7.99. Which included 1 Doll, 1 Bonus Top, 1 Bonus Bottom, 1 Look book. There are six girls in the range called Mila, Jenni, Vivian, Alexis, Naia, and Brooklyn. With different themes like the Concert, Summer Vacay, or Spring Dance fashion collections.

The last pack was a double pack, Off The Hook Style BFF Assortment at £12.99 which includes 2 Dolls, 4 Accessories, 2 Shopping Bags, 1 Shoe Box, 1 Hat Box, 1 Look book. In each pack there are mystery accessories to discover to help add the finishing touch to your Style Dolls look. The more Off The Hook fashions you collect, the more outfit combinations you can create and I liked looking at all the combinations on the look book sheet.

These mannequin girls grabbed my attention and a week on I’m still playing with them, paying particular attention to their miniature accessories. They are designed for ages 5 years and over because of the small parts and you twist and pull to hook out the connectors. They can be a bit stiff on the first couple of attempts but once they loosen up they are easier to play with and swap over the bodies, heads and wigs. I had great fun taking them apart and putting them back together again.
I’m sure you’ll agree the concept of these dolls are pretty nifty and you don’t need a lot to create loads of different looks. It’s keeping me amused for hours! Check out our video and let me know what your favourite doll is! I can’t wait till my friends start collecting them as we can enjoy swapping and comparing the various clothing options available. This has so much potential.
Bella x
Disclosure: We were sent some Off The Hook fashion dolls to review, all images and thoughts are our own.
Very cute, I adored playing with my dress up dolls when I was a kid. Mich x
They keep me occupied most mornings when I wake up! I love playing with them!
Those are so cute! My kids are too big for these now, and truth be told, I sort of miss having things like this around the house!
So true! We’re going to be making the most of playing with dolls…it’s not going to last forever. Even my mummy was helping me create a story with them this morning x
Wow this is like styling a barbie on steriods, so much choice. I’d have loved these as a kid x
Seriously the amount of accessories is crazy and the attention to detail on them! I’d love to dress this colourful!
These are super cute aren’t they – both Eliza and Sebby are loving the collection
Ahh these look very cool! Love all their different outfits
Off The Hook dolls look lots of fun! It’s great that they are so interchangeable, makes them seem really good value for money.
My niece is a similar age and is obsessed with dolls, so I think she’d love these x
I like these a lot. They have a look that’s a perfect cross between cute and edgy. I think any little girl would love them.
These are so cute for a little girl.
My daughter would love these!
I haven’t heard of these dolls before, but they seem like a lot of fun. I bet these will be really popular!
Awwwnnn. Even as an adult, I love these dolls. I used to have stuffed clothes dolls for myself when I was much younger. Thanks to innovations, no more clothes stuffed toys.
These look great my daughter would love them
Such a fun idea. I can see every budding young fashion designer having fun with these.
My eldest daughter would love these!
I hadn’t heard of these yet. My 4 year old daughter would love these.
These dolls are super cute and super creative.
Those are so cute. I am going to have to look into those for my niece.
These are so colorful and vibrant! I can see how the girls would love these and want to collect them all.
i’m a boy mom so i’ve never heard of these. but they look cute!
We’ve not heard about off the hook, but totally loving what I see here. Gonna get this for my daughter for her birthday as I know she would love this!
Cool that it comes with that closet and fashions to change what the doll wears. Sounds like a cool doll.
Aww I love these! They’re perfect for my friend’s daughter in Italy. Will look out for these there!
Had these been out when I was little, I would’ve loved them. They really remind me of Bratz dolls! xx
Super cute! I love seeing all the new toys, probably as much as the kids do
I would have LOVED these when I was a child hehe! Toys are so different nowadays! x
These dolls are adorable! My girl would be fascinated by them as she is into fashion right now!
those are so great. Thanks to innovations, no more clothes stuffed toys.