Dear mummy, you’re not very clued up on toys, often missing playground crazes and slow to get ‘down with the kids’. However even you were excited to receive our first ever pack of Nom Noms. If they are anything like Shopkins they are set to steal the playground crown this year.

So what are Num Noms? 

Num Noms are little scented characters that are made to look like food and smell like food! You can stack them and collect them, and they take on five forms: regular Nums, lip gloss Noms (called Gloss-Ups), stamp Noms (called Stamp-Its), eraser Noms (called Erase-Its) or motorised Noms (called Go-Gos)! They are now in the second series of collectables and we’ve joined in the fad fairly late here in the UK. Num Noms have just launched in the UK, so look out for them in your favourite high street or online toy store.

Whats the deal with the name?

We kinda like the name, when I was little I use to refer to food as ‘Nom Nom’. These Num Noms are all themed around flavours, like sweets, ice cream and savoury. The Nums are the outer, soft, squishy characters which smell, and the Noms are the inner, hard-shelled characters that are either motorised to scoot around, or filled with flavoured lip gloss or act like ink stamps or erasers. You can nestle a Num inside a Nom for fun mix and match play, stack them high to make wacky combos or race them against each other.

We’re not too sure about the scented Nums as they smell all the same and can’t really tell the difference – maybe because the jumbo pack has them all in together. However the motorised vibrating Nom’s are blooming awesome! I turn them on and hide them within things and chuckle as they move around like little animals – even my mummy raises a smile! They have batteries and zoom around on the ground when you press the button (bow) on their heads! They are a little bit noisy as well, so can get a little irritating for adults when they are left on and hidden around the house. My mummy spent ages hunting for the one I hid under the sofa. I just thought it was a funny game!

Mystery Cup Noms – £2.99

I’m obsessed with watching YouTube videos of kids opening surprise eggs, unboxing and blind presents. There is a huge market for collectible toys that come in opaque packaging so that you can’t see which one you’re getting until you open it with LEGO bags, Shopkins and Kinder Eggs leading the field.

Each cup looks like a real carton of yoghurt, the sort you would find on the diary aisle. Each pot retails at £2.99 and contains one Num and one flavoured lip gloss Nom or stamp Nom. This is a really good idea and much better than buying a kinder egg because I can start collecting them and not focus so much on eating chocolate eggs.

Inside each cup is also a little pamphlet showing all the types of Num Noms you can collect. I studied it for quite some time trying to figure out which ones I had. There are over 5,000 mix and match combo to stack and recipes to make…so I could be here for some time. The mystery cups kept me occupied for some time and would make a great stocking filler, backpack emergency toy and travel distractor.

Num Noms are super cute and are extremely fun to collect! However the smell could be more realistic or stronger, maybe its the savoury ones that we got, but they smelt a bit funny. We’re on the hunt now to find some fruity and sweet versions now. The mystery cups were my favorite because I love the excitement of wondering which Nom it could be! We’ll definitely be buying these in the future.

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