Dear Mummy, I attended the virtual Character Kidz Big Weekend 2021 recently, a three-day online toy showcase.

I joined a host of UK junior influencers online for a weekend of fun showcasing the best from Character Toys in 2021 across Instagram and TikTok and YouTube.

Like last year, the virtual Character Kidz 2021 was held online as the pandemic has made it hard to share in the fun in person at a large events.

However, that didn’t stop us having fun, as we joined over 100 Kid Influencers at this 3 -day event. Social media was flooded with coverage organised from the www.characterkidz.co.uk hub and Character Toys Instagram page.

I was sent a wonderful box of goodies to review and share across my social media channels. It was a busy couple of weeks for Dear Mummy Blog and we had a frenzy of content to produce! Check out what was in my box below.

Over 80 videos were created by UK kids across the event, all highlighting new toys such as Little Live Pets, Piggly the Walking Pig and Gotta Go Turdle, Tan Tan the wiggling Orangutan from Jiggly Pets, Squeakee the Balloon Dino, Heroes of Goo Jit Zu’s Galaxy Attack, plus new Glo-Up Girls and more.

The videos highlighted new, innovative toys from Character Options and there was also live-time social events for ChillFactor, Mash’ems, Moonshoes, Glo-Up and Dino Hours which drove engagement and interaction.

I have made a CharacterKidz playlist on my channel so make sure to check it out! To date over 3m Instagram impressions, 5m TikTok views and 2m YouTube views have been clocked up, with more views being gained every hour.

In addition to over five hours of YouTube content, TikTok and Instagram hosted spectacular and sometimes hilarious shorter video content, further ramping up the views and reach of the #CharacterKidz campaign.

My main highlights were reviewing Squeakee the Balloon Dino, Jiggly Pets Tan Tan the Orangutan and Glo-Up Girls. These toys are available at Argos now!

It was great getting the opportunity to review these toys before the Christmas 2021 rush and I loved making videos to support the toy industry.

Jerry Healy, Character Options’ marketing director, commented: “On behalf of Character Options, I’d like to thank all the creators for their phenomenal support. Without their hard work and infectious personalities, we wouldn’t have had such an explosive weekend of activities, fun and laughter,” added Jerry.

Check out some of my Instagram posts and follow #CharacterKidz to catch the highlights and gain some inspiration for Christmas 2021 gifts and birthday presents.

The Character Kidz Virtual event was a massive success! I loved joining in and reviewing these toys!

I hope you enjoy watching my YouTube videos!

Love Bella x

Disclosure: We were kindly send a #CharacterKidz toy box to review the contents, all footage, thoughts and pictures are my own.