Dear Mummy, January and February can be pretty miserable and grey so we needed to inject some happiness and colour into our lives this winter. What better way to ‘get happy’ than a visit to a Toy Fair! But not any old Toy Fair….the biggest in the UK. The annual London Toy Fair is an opportunity for toy manufacturers to promote and demonstrate their latest toys to attract potential retailers and customers.
My folks love to aimlessly walk round toy shops seeing what’s new and remembering their childhoods and its a great way to indulge in being a BIG kid. So imagine my mummy’s delight at being invited to the show.
She packed her bag and headed to London Olympia for the BTHA Toy Fair and after visiting last year she knew what to expect and had high hopes to see some really great toys for 2017. A couple of special releases that are close to our hearts, like PJ Masks, Care Bears 35th Anniversary and Pop! Vinyl’s Beauty and the Beast really got us excited! My mummy loved looking at the Best in Show stand and she was happy to see Orchard Toys’ Cheeky Monkeys and Glimmies feature in the awards and I’m looking forward to reviewing these products later this year.
My mummy had a couple of appointments booked with some toy manufactures and distributors and she was really grateful that they managed to squeeze her into their busy show schedule. It was lovely walking around and seeing some of the new toys for 2017 before their release to the UK market. Some of the toys are under wraps and top secret until their release so we can’t share too much with you just yet!
Lego, SpinMaster and Playmobil were among the winners of Toy Fair’s Best New Toys. Selected by an independent panel of retailers, these are the toys they believe will be the hottest products over the coming year. We’re huge fans for PJ Masks so were happy to see the PJ Masks Beanies on the list too!
Toys to watch out for in 2017! Watch our video to see some of them!
| Category | Company | Product Name | RRP | |
| Action Toys | Bladez Toyz | Hot Wheels Bladez Quad Racerz |
£34.99 | |
| Brainstorm Ltd | StikBot Zanimation Studio Pets |
£21.99 | ||
| Construction & Building Sets |
K’NEX | K’NEX Thrill Rides Web Weaver |
£69.99 | |
| LEGO | LEGO City Police – Mobile Command centre |
£39.99 | ||
| Magformers UK Limited | Magformers Neon LED set |
£49.99 | ||
| Creative | Clockwork Soldier | Build a Terrible T-Rex Head |
£9.99 | |
| Fiesta Crafts | Magnetic Activity Boxes | £19.99 | ||
| John Adams Leisure | Chocolate Sprinkle Stix | £22.99 | ||
| Games | Orchard Toys | Cheeky Monkeys | £9.50 | |
| Re:creation Ltd | Fox in a Fix | £21.99 | ||
| TOMY | Fizzy Dizzy Hippo | £19.99 | ||
| Infant & Preschool |
Halilit | Dr Pooch | £30.00 | |
| Infantino Bkids BV | Sensory Discovery Robot | £13.99 | ||
| Vtech Electronics | Rock & Pop Turtle | £34.99 | ||
| Mini Collectables | Character Options | Little Live Pets Surprise Chick | £14.99 | |
| Flair | Glimmies Glimtern | £14.99 | ||
| Vivid | Genie Girls Charm Chest Playset |
£24.99 | ||
| Outdoor | Funrise International | Gazillion Giant Bubble Power Wand | £12.99 | |
| Wicked Vision Ltd | Wicked Socker Bopper Body Bubble Ball | £49.99 | ||
| Zimpli Kids Limited | Slime Blaster | £19.99 | ||
| Playsets | Epoch-Making Toys | Sylvanian Families Starry Point Lighthouse | £79.99 | |
| Playmobil | Playmobil Police Headquarters with Prison | £64.99 | ||
| Schleich UK | Mobile Vet with Hanoverian Foal | £29.99 | ||
| Pocket Money | Esdevium Games | Pokemon TCG: Sun & Moon expansion |
£3.99-£12.99 | |
| H. Grossman | Hatch It Grow Alien Egg | £2.99 | ||
| Wind Designs | Insta-Snow | £3.99 | ||
| Preschool Characters | Spin Master | PAW Patrol- PAW Terrain Vehicle Rescue Set |
£44.99 | |
| Flair | PJ Masks Beanies | £8.99 | ||
| Rainbow Designs | Talking and Hopping Peter Rabbit and Lily Bobtail | £29.99 each | ||
| Puzzles | Coildspring Games | Fantastic Beasts and Where to Find Them 2D Puzzle Poster |
£24.99 | |
| Gibsons | I Love Autumn (1000 piece jigsaw puzzle) |
£13.99 | ||
| Ravensburger | Graffiti Sneaker 3D Puzzle | £14.99 | ||
| Science & Technology (S.T.E.M) | Great Gizmoz | Eco-Engineering Maglev Train Model | £20.95 | |
| Galt Toys | Science Lab from the Galt Explore and Discover range | £12.99 | ||
| Learning Resources | Playground Engineering & Design STEM Activity Set | £22.00 | ||
| Tech Toys | Kids Designs International LLC | Descendants Selfie Star Video Recording Microphone |
£29.99 | |
| Vtech Electronics | Star Wars Stormtrooper Camera Watch |
£59.99 | ||
| Wheeled | Micro Scooter Ltd | Micro Chopper Balance Bike |
£99.95 | |
| MV Sports | Lightning McQueen 6v Battery Operated Ride-On |
£199.99 | ||
| Plum | EVO 4 in 1 PLUS | £84.99 | ||
| Wooden Toys | Bigjigs Toys Ltd | Medieval Train Set | £42.99 | |
| BRIO | Rescue Firefighter Set | £39.99 | ||
| Marbel | Mighty Mountain Mine | £169.99 |
Here’s a little vlog of our adventure to the Toy Fair 2017 and you can read about last years trip here.
Do you like walking around toy shops? Do you find yourself reminiscing about your childhood? My mummy loved seeing all the Care Bears at the show!
Love Bella x
dearmummyblog.com 
Lovely to see Orchard Toys picking up an award, we love their toys for preschool kids. One day I’ll get to the toy fair, it does look an amazing event #bloggerclubuk
I wish I’d gone to the toy fair. It looked great. #bloggerclubuk
We loved Orchard games when the kids were little. the rules were so simple (unless the hell that is Game of Life a current favourite!) I have just sold their trunkies too. another end of an era! Fab toys that were well used here!
Bella, it looks like your Mummy had a wonderful time at the Toy Fair and got to see a lot of great toys for this year. I look forward to seeing you review the toys in the near future!
This sounds awesome! I would have loved this as a kid.
Oh I heard about the toy fair, we would have loved to have gone! It sounds really good fun and great to get a peak at new toys and games coming out soon! We love Orchard Toys so will have to look out for their new game! 🙂
#BloggerClubUK
Usually I just go to food fairs. Sounds like I am missing out by not attending the toy fair! I really want that unicorn trunki!!!
I love walking around toy shops even as an adult because it makes me feel really nostalgic. Another awesome video xx
There is nothing better than having a day to be a big kid. It’s funny i remember recently seeing an interview from Ed Sheeran buying himself a huge lego thing for himself when looking for a kid’s present. No idea how that came to mind. I’m more of a kid when it comes to snacks like cheesestrings or sweets from childhood x
Gutted we didn’t go this year but it fell on Eliza’s birthday and we had other plans. Looks like it was fun
This is so much fun the little ones. My little boy would love it!
I’m a sucker for lego and Pop Vinyl so I love wondering round toy shops and fairs x
I’ve never been to a toy fair before. I do love Care Bears x
Wow looked like you had a great time at the toy fair x
Wow that’s pretty cool, I don’t have kids so obviously I didn’t know anything about Orchard Toys. I feel I will definitely be a mommy expert by the time I have a child reading all these mommy blogs :-). I love reading about what other mommies do and things they do with their children just give me an idea or different perspective of thing you get me? This event seems pretty cool one thing I do know is kids love toys 🙂
Well done Orchard Toys they are awesome, My daughters have a cupboard full of their games as I think they are brilliant fun and educational. #bloggerclubuk
This looks like so much fun! I was invited this year but couldn’t make it. Disappointed now.
Wow! What a fantastic fair! It would be like a fairytale come true for most children, My children used to love Orchard toys when they were smaller, so much fun yet educational too x
Going to a toy fair sound so cool! It seems odd to think that they plan out toy trend setting!
I’ve never been in a toy store before and looks a fabulous place to visit with my kids.
Sounds like most children’s dream day, is it bad that I’m still waiting for them to bring out Trunkis for adults
Wowzer that looks like an awesome day out. I want to go!
I’ve been to a toy fair before and loved it! It’s such a fab way to see the latest trends 🙂
Ahh a toy fair sounds like a fun day out! I always like seeing what’s the new IT toy! xo
Omg! Looks like your having a great time! I feel
jealous..Lol 😀
Are you going this year? Will by my first visit, and super excited! Any tips? X
Fingers crossed. One main tip – wear sensible shoes! Lots of walking x